Do Kpop Idols Wear A Lot Of Makeup. But equally influential are the male idols. The first cleanse is with an oil cleanser to melt away oil-based and waterproof makeup while the second step is with a foam cleanser.
Originally wearing makeup was to prevent idols from looking washed out on camera but it eventually became a popular trend as regular men were inspired to imitate the flawless soft masculine image of K-Pop idols. A lot of people are using perfumes on a daily basis or for special occasions. We often see K-pop girl groups and top South Korean actresses front beauty campaigns such as BLACKPINKs Jennie for Hera and Song Hye-Kyo for Sulwhasoo.
Most of them have very small face and masks are really good items to hide their faces.
Thats why they wear masks when they did not wear makeups or are not ready to be photographed. You dont need to wear makeup to like K-Pop or even to have the K-Pop style. According to Doy there are a lot more makeup and styling options for female idols that complement their faces. While other Kpop idols use makeup all over their faces Goo Hara prefer to use cucumber to moisturise her face.